What’s the Breed of the Hellman’s Mayo Cat – Everything You Need to Know

The Hellman’s Mayo commercial from the 2024 Super Bowl, where a Neva Masquerade Siberian cat astonishingly meows “mayo,” has not only captured the hearts of millions but also sparked curiosity about this majestic cat breed. This blog post will delve into the breed’s characteristics, focusing on the Siberian cat and its sub-breed, the Neva Masquerade, just like the feline star from the commercial.

Introduction to Siberian Cats

The Siberian cat breed, with a history stretching back a millennium, is deeply ingrained in Russian folklore and culture. Known for their robust and athletic build, Siberians are a sight to behold. Their semi-long, waterproof triple-coated fur and the ability to leap great heights are just a few attributes that set them apart. Recognized by major cat associations like TICA, FIFe, WCF, and CFA, Siberian cats are beloved worldwide for their striking appearance and affectionate nature.

Dive into the Neva Masquerade

The Neva Masquerade, a color point version of the Siberian, bears its name from the Neva River in Russia. Characterized by their distinct mask-like face markings and stunning blue eyes, Neva Masquerades are a testament to selective breeding’s success. Their fur, predominantly seal-colored, can be adorned with silver or golden hues and comes in various textures, enhancing their allure.

The Hellman’s Mayo Cat Phenomenon

The 2024 Super Bowl advertisement featuring a Siberian Neva Masquerade cat has brought this breed into the limelight. The ad’s clever use of the cat’s “mayo” meow not only showcased the breed’s intelligence but also its playful and sociable nature. This section will explore the breed’s traits as demonstrated by the feline star, linking the commercial’s success to the cat’s innate charisma and appeal.

Physical Characteristics

Siberian cats are muscular and have a broad bone structure, with hind legs longer than the front, enabling their impressive jumping abilities. Their fur is dense and layered, requiring minimal grooming despite its lavishness. The breed’s physical traits, including their distinctive “lynx tipping” on the ears, contribute to their captivating and somewhat wild appearance.

Personality and Temperament

Despite their formidable appearance, Siberian cats, including the Neva Masquerade, are gentle, affectionate, and closely bond with their owners. They are known for their playful demeanor, intelligence, and sociability, getting along well with other pets and enjoying interactive play. Their curiosity and agility make them engaging companions, always ready for a game or a cozy cuddle.

Health and Longevity

Siberian cats, renowned for their robust health, have no known genetic diseases, making them a resilient breed. Their long lifespan and hearty nature ensure they remain active and playful well into their older years, making them ideal family pets.

The Cultural Impact of the Hellman’s Mayo Cat

The Hellman’s Mayo commercial has not only highlighted the Siberian cat’s charm but also sparked interest in the breed, showcasing its potential as a star in the advertising world. This section will discuss the broader cultural impact of the ad, examining how it has influenced public perception of the breed and its popularity.


The Hellman’s Mayo cat has become an internet sensation, shining a spotlight on the Siberian and Neva Masquerade breeds. These cats, with their stunning appearance, playful personalities, and strong health, offer a unique blend of beauty and companionship. Whether you’re a cat enthusiast or someone charmed by the Super Bowl commercial, there’s no denying the allure of the Siberian cat breed and its captivating sub-breed, the Neva Masquerade.

This post aims to provide a comprehensive overview of the Siberian cat breed, particularly the Neva Masquerade, enriched by the context of their recent rise to fame through a memorable Super Bowl commercial. Whether you’re considering adopting one or simply intrigued by their sudden popularity, understanding these majestic creatures’ traits and characteristics can deepen your appreciation for this remarkable breed.

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